Social Media Specialist Job



I.           Background

The United States District Court of the Southern District of New York is requiring the New York City Police Department (NYPD) to implement a series of reforms in connection with its stop, question, and frisk policing and trespass enforcement practices as the result of three lawsuits against the City and the NYPD (Floyd v. City of New YorkDavis v. City of New York, and Ligon v. City of New York).

The Court appointed the Monitor to oversee the remedial process and report to the Court on the NYPD’s compliance. As a part of the Monitor’s role in overseeing the remedial process, it is critical that community members and organizations have an opportunity to provide input and feedback regarding their perspectives and experiences with the NYPD and its members as they relate to stop, question, and frisk policing and trespass enforcement practices, including any instances of racial bias. The perspectives of the communities most affected by the NYPD’s practices are critical and integral to the reform process. As a result, the Court appointed a Community Liaison to engage with the City’s communities to obtain this input and feedback, and work with the Monitor and the Parties to ensure that community members’ voices are heard and that the community’s feedback is considered in implementing the necessary Court-ordered reforms.

In order for the Community Liaison to gather this input and feedback, he will be hiring community organizers and related support staff to implement a Community Engagement Plan.  The position of PART TIME SOCIAL MEDIA SPECIALIST outlined below will support these efforts.

To learn more about the Monitorship, visit the website:

II.           Essential Functions

The Social Media Specialist will work under the direction of the Community Liaison to support opportunities for community engagement by creating, distributing, and/or recommending opportunities to increase public understanding of the NYPD Monitorship and opportunities for community members and partner organizations to engage with the Community Liaison team to gather feedback and recommendations. In this role, the Social Media Specialist will:

  • Support the Community Liaison and Community Organizers in bringing the Community Engagement Plan to life across social platforms;
  • Assist in the development of organic social strategy across multiple platforms including the website of the NYPD Monitor
  • Assist with managing the social media content calendar, writing, and scheduling
  • Generate and execute innovative ideas for social channels, optimizing based on trends, specifically within the Black and Brown communities most affected by police activity
  • Track and analyze performance of our social content
  • Collaborate with the Community Liaison team on creation of content and campaigns to drive growth, reach, and engagement
  • Increase community engagement by offering community members greater access to information and more opportunities to be heard, including about racial bias in street encounters and trespass enforcement;
  • Working flexible hours outside of normal business hours and on weekends, as required
  • Other duties as assigned

III.           Qualifications

The candidate will be able to demonstrate a strong commitment to racial and social justice, and will be willing and able to work independently toward shared goals. They will be an excellent communicator and relationship-builder, and knowledgeable about the use of social media and other online tools for community engagement. They will be organized, collaborative, and comfortable working in a fast-faced and unpredictable environment. Experience in police reform, community, labor, issue, or political organizing is important. Other qualifications include:

  • GED, high school diploma, 2-3 years relevant work experience, or some combination of these is required
  • Demonstrated experience with community outreach or activism, preferably in the New York City area
  • Experience working in coalition-based campaigning is desirable
  • Understanding of the New York City criminal legal system
  • Ability to foster constructive and respectful working relationships with people from diverse backgrounds, including those from racially diverse, underserved and unserved communities
  • Strong writing skills and deep understanding of the social media landscape, trends and platforms, along with computer skills (email, internet, word processing, google docs, and communication tools such as Zoom and Microsoft Teams);
  • Strong organizational, multi-tasking, and follow-through skills with the ability to coordinate multiple tasks and responsibilities
  • Capacity to work both independently and collaboratively with team members across multiple locations
  • Ability to act fast and in real time
  • Ability to work non-traditional week and weekend hours

IV.           Compensation

The part-time position for 20 hours per week is funded entirely by the City. The chosen candidate will be an independent contractor and will not be considered a federal court employee or a City employee. An annual contract of $31,200 does not include benefits or payroll deductions.

V.           Location

The Social Media Specialist should live in the New York City area and will be expected to travel around the City for community meetings, staff meetings, and events, and will not be expected to report daily to a physical office or location but will be expected to respond to phone and email communications (on equipment supplied under contract). An unlimited Metrocard will be provided.

 Application Details

  • Please submit a cover letter and resume to:
  • Only applicants selected for interviews will be contacted.

Employment is based solely on qualifications and competence for a particular position, without regard to race, color, ethnic or national origin, age, religion, creed, gender, sexual orientation, disability, or marital, military, or citizenship status. We also actively recruit individuals with prior involvement in the criminal justice system.

The NYPD Monitorship is committed to the principles of equal employment opportunity for all applicants and, in accordance with applicable federal, state, and city laws, does not discriminate on the basis of: sex (including pregnancy, childbirth, or related medical conditions); sexual orientation; gender identity or expression; race; creed; color; religion; political affiliation; national origin; alienage or citizenship status; ancestry; age; marital status or partnership status; caregiver status; family responsibilities; disability; medical condition; personal appearance; genetic information; predisposing genetic characteristics; military or veteran status; status as a victim of domestic violence, stalking, and sex offenses; arrest or conviction record; pending cases; cannabis use; consumer credit history; salary or pay history; unemployment status; or on any other basis prohibited by law.